Founder of MOVE&JOY, Kelvin Phang, officially kicked off Car Free Game on 21 September 2025, Sunday, which is also World Car Free Day, at Hub & Spoke near Changi Airport Terminal 4. More than 30 guests attended the launch to inaugurate the Game, which is an initiative of MOVE&JOY supported by SG Eco Fund, set up in 2020 by the Ministry of Sustainability and the Environment, to support projects that advance environmental sustainability involving the community.

Kelvin hosted a discussion panel with Singapore female Ironman 70.3-mile finisher, Irene Tan, and The Woke Salaryman co-founder, He Rui Ming, who are cycling enthusiasts and advocates of active and sustainable living.

Founder of Ascent Bikes, Yee Qing Xiang, and Ricardo Costa, Brazilian co-founder of Kemunna, a fashion brand that makes t-shirts capable of absorbing CO₂ from the air, also shared their vision on sustainable living through their brands at the event.

Advocates of active and sustainable living at the launch of Car Free Game (from left to right) - Yee Qing Xiang (Ascent Bikes founder), He Rui Ming (The Woke Salaryman co-founder), Irene Tan (Singapore's Ironman), Ricardo Costa (Kemunna co-founder) and Kelvin Phang.